AdXpansion FAQ News

Are CPM campaigns right for you?

Are CPM campaigns right for you?
These 3 questions may help you decide
Thanks to improvements in our ad serving algorithm, CPM campaigns now receive more volume than ever. There are several benefits to using CPM campaigns but CPM may not be the right strategy for everyone.

To determine if CPM is right for you, ask yourself the following questions;
  1. Has your traffic volume been declining?
  2. Are you looking to test ad zones ASAP?
  3. Are CPC campaigns costing you more than you expected?
If you answered YES to any of these questions, then consider testing your campaigns on a CPM basis.

CPC campaigns take eCPM into account (CTR x Bid Rate). If your CTR is decreasing, so is your traffic.On the other hand CPM campaigns are very easy to scale. Finally, CPM campaigns don't require you to accumulate a CTR score first, so you get the traffic you need quicker.
Create an Ad Zone
To set up a CPM campaign, login to your account and choose CPM under Billing Type.

Last update: 2013-11-04 12:56
Author: The AdXpansion Team

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