Advertiser » ADV - Campaign Management

ID #1012

What are Negative Keywords ?

Negative keywords prevent you from matching on content that contains your negative keyword. Negative keywords are important for keeping your ad groups targeted.

You enter negative keywords anywhere you can add regular keywords.

Syntax: -keyword

Example: You have an adgroup targeting adult pornstars but your creatives and landing page do not include any gay content.

You would enter many keywords targeting pornstars but also ‘ –gay’ to  prevent matches on your keywords if 'gay' is in the content.

This keeps your ad group targeted to your intended audience.

Tags: keywords

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Last update: 2012-05-02 13:10
Author: AdXpansion Admin
Revision: 1.3

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