Advertiser » ADV - Optimization

ID #1058

How can I define traffic filtering when creating or editing my campaign?

Yes, you can exclude or include traffic sources (zones) when creating or editing your campaign(s).

We recommend running the Optimization Report available in the user interface along with implementing the pixel for maximum results.

To do so, follow these steps:

  1. Login to your account
  2. Click on “Create Campaign” in the left menu, to setup a new campaign.
    If you are editing click on "Manage Campaigns" and click on the name of the campaign you wish to edit.
  3. Follow the onscreen steps to setup your campaign Name, select your campaign & daily budget, define your country, and so forth.
  4. For the Traffic Filtering click on “[ edit

    Traffic Filtering

  5. Select the “Preset Filtering” to copy over the settings from other campaigns or use the “Profile Defaults”. 

    Traffic Filtering - Edit

    You can also add the Zone ID manually by entering them in the box and separating them by a coma.
  6. Click “Save Continue” (or “Save Changes” when editing a campaign) to move to the ad group setup. If you wish to remove the traffic filtering simply delete them from the text box.

IMPORTANT: You can only include or exclude traffic sources (zones) in a campaign. 
You cannot have both exclusion and inclusion. These are mutually exclusive.

Filtering Type: 

Exclusion: allows you to exclude the traffic source(s) and run on all other sources.
Inclusion: allows you to only run on the selected traffic source(s)

Preset Filtering:

Allows you to copy over traffic filtering already defined in a previous campaign. You can also your profile defaults.

Zone ID:

These are the traffic sources you wish to exclude or include. It is recommended to pull this data from the optimization tool.



Tags: filtering, optimization, traffic

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Last update: 2012-06-19 15:09
Author: AdXpansion Admin
Revision: 1.9

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