AdXpansion FAQ News

Ad Network AdXpansion now offering mobile carrier targeting Ad Network AdXpansion now offering mobile carrier targeting


Leading adult ad network AdXpansion announced today the launch of mobile carrier targeting available through its self-serve advertising platform. The new feature which has been in testing phase over the last quarter is finally opened up to all advertisers.

Carrier Targeting

In light of the growth of mobile traffic, the new targeting option is particularly useful for advertisers wanting to deliver their messages to a specific network or in combination with offers supporting one click carrier billing.

When asked, Account Manager Phil Breton gave the following statement “We have always aimed to offer the best and most relevant traffic to our clients. That being said we believe that targeted traffic is one of the keys to achieving a great ROI and that’s what prompted the change.”

For more information on available carriers, specific inventory numbers or optimization tips contact our sales team at [sales at].


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2015-07-22 16:04

Learn how to get more traffic with Smart CPC and Smart CPM bidding Learn how to get more traffic with Smart CPC and Smart CPM bidding

Since the beginning, AdXpansion has always offered Smart CPC and Smart CPM bidding. But because it was simply labeled CPC and CPM, most people didn't realize this.

Learn how to get more traffic with Smart CPC and Smart CPM bidding

In the FAQ's of AdXpansion, we outline all of the steps you should take in order to get more traffic that converts. These steps work especially well with Smart CPC or Smart CPM bidding because you can test out higher bids to get more traffic with a low probability of being charged your full bid price. What you are charged depends on the other bids in the auction. You are only charged a small increase over the 2nd highest bidder.


As we've shown in our FAQ , higher bids can also lead to higher conversion rates as well.

It's a great time to buy traffic from AdXpansion using Smart CPC or Smart CPM bidding. 

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2015-04-30 14:58

Get 20% off min CPC in Tier 1 countries for April 2015 Get 20% off min CPC in Tier 1 countries for April 2015

I know what you must be thinking - this must be some kind of April Fools' joke! But rest assured, we aren't joking around. We are quite excited about the changes we've made recently.

Get 20% Off CPC. In Tier 1 Countries For The Month Of April + Advanced ClickFraudControls!

Starting April 1st, our implementation of advanced click-fraud controls for both display and text ads is complete. These changes are meant to boost your ROI and give you additional confidence that you are only being charged for good quality clicks.

On top of this, we have secured some premium ad spots for both display and text ads that are definitely worth checking out. Please contact for details.

We are so excited about our changes to our network, we thought it would be a great idea to give you a limited time reduction of our min CPC bids on Tier 1 countries. Until April 30th, 2015, the min bid of all Tier 1 countries will be reduced from $0.05 CPC to $0.04 CPC. You can consult our complete list of min bids here.

It's a great time to buy CPC traffic from AdXpansion. Log into your account and start some CPC campaigns today!

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2015-04-30 14:29

Introducing Targeted Search Traffic Introducing Targeted Search Traffic

Targeted Search Traffic
AdXpansion is changing the game by introducing the simplest and most targeted adult traffic ever!

Create an Ad Zone

With our new Search Traffic Partners you are now able to target users based on their search habits, insuring that you're only paying for relevant visitors to your site. Keyword targeting has always been a feature within our platform, but with the addition of Search Traffic the targeting possibilities are endless.

Get ‘naughty’ ‘cam girls’ & ‘milf dating’ ‘masturbate’ ‘foot fetish’ ‘amateur’ or any other keyword searches that support your product, making this traffic ideal for
, WebCam and Membership type sites.

You name it, we got it!

Here is how you can get started

Step 1: Setup a new 'CPC' campaign

Create an Ad Zone
Step 2: Create a 'Keyword' targeted ad group

Create an Ad Zone
Step 3: Add The Keywords you wish to target - don't be shy to ask us for suggestions ;)

Step 4: Upload your text ads

Step 5: Set it live!

Keyword targeting tips:

  1. It is recommended to have 50+ keywords per campaign
  2. Remember to include keywords for plural spellings or derivatives.
    (i.e. include ‘milf’ as well as ‘milfs’, ‘teen’ and ‘teenager’)
  3. The suggested starting bid is $0.10 and the more granular your keywords are, the higher you should be bidding, ex. $0.20 - $0.30 CPC
  4. For more information on how to input your keywords here.

Testing available now for traffic in the US (more countries to come)

To set up a Search Traffic targeted campaign, login to your account and create a 'Keywords' targeted campaign!
2014-11-04 12:46

Are CPM campaigns right for you? Are CPM campaigns right for you?

Are CPM campaigns right for you?
These 3 questions may help you decide
Thanks to improvements in our ad serving algorithm, CPM campaigns now receive more volume than ever. There are several benefits to using CPM campaigns — but CPM may not be the right strategy for everyone.

To determine if CPM is right for you, ask yourself the following questions;
  1. Has your traffic volume been declining?
  2. Are you looking to test ad zones ASAP?
  3. Are CPC campaigns costing you more than you expected?
If you answered YES to any of these questions, then consider testing your campaigns on a CPM basis.

CPC campaigns take eCPM into account (CTR x Bid Rate). If your CTR is decreasing, so is your traffic.On the other hand CPM campaigns are very easy to scale. Finally, CPM campaigns don't require you to accumulate a CTR score first, so you get the traffic you need quicker.
Create an Ad Zone
To set up a CPM campaign, login to your account and choose CPM under Billing Type.
2013-11-04 12:56

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